Purdue takes home 25 area advertising awards
Purdue Marketing and Media received a Gold award and the Mosaic Award for its Native American Educational and Cultural Center brochure at the American Advertising Federation of North Central Indiana's annual ADDY Awards presentation. (Purdue University photo/Andrew Hancock)
Individuals, departments and organizations at Purdue claimed 25 total awards Tuesday evening during the American Advertising Federation of North Central Indiana's annual ADDY Awards presentation.
Presented in the Purdue Memorial Union Ballrooms, the awards honored creative excellence in advertising efforts during 2011. Overall, individuals, departments and organizations at Purdue won 14 silver and six gold awards.
The Silver Medal Award for lifetime achievement went to Teri Lucie Thompson, Purdue's vice president for marketing and media, for her work to further the industry's standards, creative excellence and responsibility in areas of social concern. Tina Parker, manager of Boiler Television, won the Allison Beggs Presidential Cup Award, which is awarded to the federation member who contributed the most to the organization in the previous year.
The local ADDY award winners became eligible for consideration in the advertising federation's District 6 competition, which encompasses entries from Indiana, Illinois and Michigan. Winners will be announced in March. The district winners will go on to compete at the national level later this year.
The list of Purdue's local ADDY winners is as follows.
Gold awards:
* Purdue Alumni Association for its invitation to the Boilermaker Ball.
* Purdue Alumni Association for its Boilermaker Ball special event campaign.
* Purdue Alumni Association for its Boilermaker Ball illustration.
* Purdue Marketing and Media for its Native American Educational and Cultural Center brochure.
* Purdue Research Foundation for its entrepreneurship and academy sales kit.
* Purdue University Residences for its Summer Transition, Advising and Registration brochure.
Silver awards:
* Hall of Music Productions for its 2011 Jay Cooperider Memorial 5k poster.
* Purdue Alumni Association for its November/December 2011 alumnus feature article on pages 20 to 25.
* Purdue Alumni Association for its November/December 2011 alumnus feature article on pages 32 to 35.
* Purdue Marketing and Media for its admissions viewbook.
* Purdue Marketing and Media for its Libraries Fall 2011 VOLUMe.
* Purdue Marketing and Media for its "Stickworks" poster.
* Purdue Marketing and Media for its "Nutrition Maker" and "One Giant Leap" commercials.
* Purdue Marketing and Media for its "Oaken Bucket" ad.
* Purdue Marketing and Media for its "What We Make Moves the World Forward" campaign.
* Purdue Memorial Union Marketing for its Sagamore logo.
* Purdue Research Foundation for its 2010 annual report.
* Purdue Research Foundation for its "Purdue Research Park Economic Development" commercial.
* Purdue Research Foundation for its Office of Technology Commercialization 2011 annual report.
* Student Katie Butler for her "Make the Difference" coasters.
Additional awards:
* The Mosaic Award for promoting diversity went to Purdue Marketing and Media for its Native American Educational and Cultural Center brochure.
* The Judge's Choice Award went to Purdue Marketing and Media for its "Impressions" ad.
* The Best of Show (print) Award went to Purdue Alumni Association for its Boilermaker Ball event invitation.
